We were asked to audit the digital and social channels to see how they could be enhanced.
We put forward solutions to enhance the display advertising to give better performance. We then devised and created a series of campaigns across their social channels – Facebook and Twitter – designed to create broader awareness and reach, as well as engage with their current customers on these channels. We ran some competitions all related to the T.E.N. brand values and had some big prizes to help generate noise. This was also promoted through 3rd party media partnerships.
With over 2600 entries in a week, we achieved a 46,000 organic reach across Facebook, 3233% increase in social traffic to the website and a heap of new prospects who now know about the T.E.N. supplements and had opted in to find out more.
The campaigns generated lots of conversation between existing customers, new customers and the T.E.N. brand. A follow up direct email with a special offer as a thank you for taking part resulted in a significantly increased sales conversion rate as well as a very high ‘pass on’ rate to their friends.