Client:
Mars Foods
Project:
Social Media for Product Launch and Testing
Services:
✓ Creative
✓ Social
✓ Strategy
✓ Video
Mars, the global manufacturer of confectionery, snacks, drinks and pet food have developed a range of nutritional food supplement products to compliment its Spillers equine feed brand.
Called ‘Targeted Equine Nutrition” or T.E.N. it has been developed by the scientists at Spillers to address the issues of many products being of low quality or packed with ‘fillers’.
We were asked to audit the digital and social channels to see how they could be enhanced.
We put forward solutions to enhance the display advertising to give better performance. We then devised and created a series of campaigns across their social channels – Facebook and Twitter – designed to create broader awareness and reach, as well as engage with their current customers on these channels. We ran some competitions all related to the T.E.N. brand values and had some big prizes to help generate noise. This was also promoted through 3rd party media partnerships.