Client:
ShieldQ

Project:
Product launch, Brand, Collateral

Deliverables:

STRATEGY + POSITIONING
✓ Competitor Research & Positioning
✓Service definition & Positioning
✓ Value Proposition
✓ Audience Personas

BRAND
✓ Brand Architecture
✓ Brand Identity

COMMUNICATIONS
✓ Messaging
✓ Copy Platform & Tone
✓ Copywriting

MARKETING & SALES TOOLS
✓ Website
✓ Diagrams & Icons
✓ Literature templates

InterFAX is an online messaging company providing highly reliable, flexible and secure fax and messaging solutions, sending and receiving over 200 million pages a year for 60,000+ subscribers in 159 countries.

InterFAX had developed a cloud-based service which could provide businesses with PCI DSS Level 1 compliance in an instant without the need to invest in costly, time-consuming certification procedures. The solution would enable users to accept and store faxes, emails and uploaded documents containing payment card data or other personal information into a secured online queue.

We were briefed to launch the ShieldQ product, brand name and identity, develop the messaging, and to design website templates and sales collateral suite.

Approach

We worked closely with the Interfax team developing personas and propositions for the range of target industries. Since the Interfax team already had clients within these industries, we had a great test bed to trial messaging and proposition. It was important that the name represented safety and security, so after various options the brand name ShieldQ was developed.

An easily recognisable identify using visually striking two colour approach, with a ‘hero knight’ shield to communicate that ShieldQ can be trusted to provide security and protection for sensitive data, and deliver peace of mind for your business.

Outcome

Launch of SaaS service to Hotel and Healthcare sectors across EMEA and US regions
with additional sectors planned in after expansion of account team.

Other technology brands we have worked with

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